Effective Date: January 20, 2026

1. Introduction

East Berlin Smiles (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or receive services from us. This policy applies to information collected online and at our dental practice.

2. Information We Collect

a. Personal Information
We may collect personal information that you voluntarily provide to us when you:
• Book appointments or contact us.
• Fill out forms on our site.
• Communicate with us by email or phone.

This may include your name, address, email, phone number, and other contact details.

b. Health Information
When provided as part of dental care, we may collect and store health-related information such as dental history and treatment records. This information is considered Protected Health Information (PHI) under HIPAA and state law.

c. Usage Data
We automatically collect certain information about your interaction with our website (e.g., IP address, pages visited, clicks) through cookies or tracking technologies.

3. How We Use Your Information

We use your information for the following purposes:
• To provide, manage, and schedule dental care services.
• To communicate appointment reminders and information about your care.
• To respond to inquiries and requests.
• To improve our website and services.
• To comply with legal requirements and professional obligations. 

4. Disclosure of Your Information

We do not sell or rent your personal information. We may share information with:
• Healthcare providers involved in your care.
• Insurance companies for claims processing.
• Third-party service providers who perform functions on our behalf (e.g., scheduling software).
• Law enforcement or legal entities when required by law.

5. HIPAA and Medical Privacy

Your health information is protected by HIPAA and applicable state laws. We maintain safeguards to protect PHI and provide patients with a Notice of Privacy Practices that describes how we handle medical information in compliance with federal standards.

6. Cookies and Tracking

Our website may use cookies to enhance user experience. You may disable cookies through your browser settings, but some features of the site may not function properly as a result.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality and security of your information against unauthorized access, loss, or misuse.

8. Your Rights

You have rights in relation to your personal and health information, including the right to:
• Access or obtain a copy of your information.
• Request corrections.
• Request restrictions on certain uses or disclosures.
• Receive communications by alternative means.

To exercise these rights, contact us at the address below.

9. Changes to This Policy

We may update this Privacy Policy at any time. The updated policy will be posted with a revised effective date.

10. Contact

If you have questions about this Privacy Policy or your information, please contact:
East Berlin Smiles
418 W King St, East Berlin, PA 17316